ROD HESS. Banner for LAUNCH Accelerator vertical bar Why Your GTM Strategy Is Already Wrong with Rod Hess

LAUNCH Accelerator | Why Your GTM Strategy Is Already Wrong with Rod Hess

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Academic/Educational/Learning Entrepreneurship

Thu, Jul 16, 2026

10 AM – 11:30 PM CDT (GMT-5)

Kiln. Preston Hollow | Address: 9850 N Central Expy # 230, Dallas, TX 75231

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Registration

Details

Description: Join Rod Hess for a session that starts with an uncomfortable truth: most early-stage GTM strategies are built backwards. Founders spin up the CRM, launch the ads, and build the content calendar before they actually know who's buying and why. This session breaks that pattern down and gives you a practical framework for finding real signal before you build anything.

This session is open to the community! 
Date
: Thursday, July 16, 2026
Time: 10:00 AM - 11:30 AM; please arrive by 9:45 AM. The session will start promptly at 10:00 AM
Where: Kiln, 9850 N Central Expy # 230, Dallas, TX 75231 

Secure your spot today! 


 
Food Provided (Light bites and refreshments. )

Hosted By

Spears Institute for Entrepreneurial Leadership | View More Events
Co-hosted with: Entrepreneurship at SMU